Here’s a great post from Tanner Guzy of Masculine Style on the recent success and fashion trends of celebrities such as Conor McGregor.
I’ve spoken multiple times in the past about how much I hate the word “fashion” – especially when it comes to a man’s approach to dressing well.
But how else was I supposed to get that sweet alliteration?
If you didn’t get a chance to check out my video on Conor McGregor last week, go do so now.
Because what I want to talk about today comes from a comment on that video.
You see, before making a name for himself in the UFC, McGregor dressed and looked like your average MMA fan.
And now, he goes against the grain as much as possible.
A lot of people in that world see this as disingenuous and selling out.
Others see it as an overly emotional reaction to his overnight rise from rags to riches.
And then there are those who see it as deliberate, well-thought branding on McGregor’s part and an effective way to separate himself from the rest of the pack.
Did you notice what those three variables are?
They’re three separate stories.
One or all may be wholly or partially true.
But, either way, we’re getting a story from McGregor’s style.
The same can be told for men like Donald Trump, Mark Zuckerberg, Dennis Rodman, or any other man who dresses in a way that either sets or deviates from the standards of his peers.
Mankind is a competitive species, and we’re always vying for resources. These may come in the form of land, food, or even attention.
And one thing that any good storyteller understands is that his story has to be more captivating than the next guy’s.
From an aesthetic stand point, it’s why we’re told to dress for success, be willing to stand out from the crowd, and dress for the job we want – not the one we have.
All of these approaches tell the world the aspirational story we want them to hear.
And the way the world reacts to that story may be positive or negative.
They make think we’re sellouts or marketing geniuses.
But they’ll be paying attention to us rather that seeing us as part of the faceless, identity-less blobs of humanity merely trying to eek out an existence.
If you’re sick of not knowing the story your style tells. If you’re sick of wanting tell the right one but don’t know how. If you know you’re better than the image you present to the world and don’t want a simple thing like your appearance cutting you off at the knees,
Check out the Style Icon System.
It has all the tools, without any of the fluff, to help you project yourself to the world in the way you want to be seen, treated, and respected.
It’s currently on sale, so don’t miss out.
Here’s the link: