On Saturday, May 7th, the first annual Jockeys & Juleps derby watch party will be held on the Dobbs’ family estate in the heart of one of East Memphis’ most beautiful neighborhoods. What will make this event so unique is not the capacity crowd of 900 people or the depth of the volunteer committee, but the disabled children and their families who will benefit from the $250,000 organizers project to raise.

In late 2014 three ladies with a love for horses and a history of supporting numerous civic charities ventured to Virginia for training with the goal of starting a therapeutic riding program on a 1000-plus acre farm in North Mississippi. On the advice of contacts made during the trip, they connected with Jill Haag, a lifelong equestrian in the process of relocating to Memphis. Within days they named her as their Executive Director and Southern Reins was formed. The impact on the lives of physically and emotionally challenged children has been nothing short of spectacular.

Kirby Dobbs Floyd, known not only for her charitable work but also for the annual Christmas party held at her childhood home on the property, led the effort to assemble over 70 women who called on the city’s top businesses and contributors to underwrite the event. Other founders and board members such as Courtney Smith, Bridget Ternary and Kim Jordan bring a passion and commitment to Southern Reins and this event that allowed presenting and title sponsorships to be quickly sold.

Kirby Floyd Dobbs

Kirby Floyd Dobbs

Tickets are $100 per person with a limited number of tables remaining.

A VIP tent featuring a Bulleit Bourbon and food from some of Memphis’ best restaurants such as Gus’ Fried Chicken, Cheffie’s and The University Club will be the culinary focal point of the event. A few tables of 10 remain and general admission tickets include passed hors d’oeuveres, beer and wine and signature Mint Juleps. Two of the farms therapy ponies will be in attendance for guests to see and have their pictures taken with. Large screen monitors placed throughout the event will show the running of the Kentucky Derby at 5:34 p.m. CDT.

Although Southern Reins and their services will be the focal point, derby-day fashion will be everywhere. Memphis clothier Oak Hall, and hat maker Dinah Makowsky of Makowsky Millinery will be helping Memphians achieve derby fashion status for the event.

Missing this event is not an option and even when tickets are gone, your tax deductible contribution will bring smiles to hundreds of mid-South families blessed by Southern Reins.