Annie McFarland, Piper Lou’s Director of Awesome

Annie McFarland is AWESOME. At least that’s part of the job title she chose after starting working with the online retailer, Piper Lou.

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Piper Lou is based in North Carolina and formalized the brand in 2016. To say the company loves to promote “snarky and fun” is an understatement. When the company placed an ad on an online job board, Annie answered. Her self-appointed title as “Director of Awesome” is a reflection of Annie’s infectious personality.

Annie grew up in Minnesota and lived in California before moving to Florida. After enduring the loss of her husband and beating a cancer diagnosis, Annie found her calling by promoting Piper Lou and all the great slogans most of us think but would never write on our tumbler or t-shirt.

After discovering Piper Lou and ordering a cap benefitting Nashville’s tornado relief efforts in 2020, I noticed Annie’s hilarious social media posts. I knew recording a Southern Americana podcast episode with her would be fun. It took me over six months to run down this bundle of energy, and our episode didn’t disappoint. After all, how many people are willing to talk about the sex chair they recently ordered.

Along with her partner in crime, Megan, they produce great social media posts, all the while thinking about the next Piper Lou tumbler quote. A self-proclaimed TikTok wizard, you’ll want to follow all of Annie’s social media posts and join her each Friday evening for her Piper Lou Facebook Live spots.

In an era when too many people take life far too seriously, Annie brings a breath of fresh air that will brighten your day. Plus, I feel incredibly honored that Annie accepted my friend request, given her substantial online popularity.

I can guarantee you’ll enjoy listening to this Southern Americana podcast episode. More importantly, don’t forget to place your Piper Lou order today!