The recent rebranding debacle at Cracker Barrel has set a new standard for what not to do in marketing. The decision to partner with the San Francisco marketing agency Prophet presents another significant challenge. Having grown up and lived in Tennessee for most of my life, I have witnessed the rise, growth, and slight decline [...]
To use a sports analogy, successful teams require a competent quarterback—someone who takes command of the field. Gaining access to Mayo Clinic has been an incredible blessing, but there have been several challenges in Autumn's breast cancer journey that we needed to overcome. RELATED: Autumn's Cancer Journey; I Never Thought It Could Happen to Me [...]
Wednesday, August 20, was Autumn’s consultative appointment at Mayo Clinic in Jacksonville, FL. Neither Autumn nor myself had any idea what to expect. Nonetheless, simply receiving the appointment elevated her mood. Dr. Price, the infectious disease physician and the navigator in her oncologist office also agreed a second opinion might be beneficial. Mayo’s outstanding reputation [...]
In the last paragraph of Autumn's previous update, I mentioned that one of the key lessons we've learned is that no two cancer patients with the same or similar diagnosis respond to treatments in the same way. That's quite an understatement and we're definitely experiencing a few obstacles in cancer care. (Note: this update is [...]
Liza Graves, along with her husband, Jay, own StyleBlueprint, one of the South’s best lifestyle websites. I’ve been a huge fan of the site for many years and appreciate how they feature Southern businesses fueled by the entrepreneurs and creatives throughout the region. I'm constantly searching for interesting people throughout the South to interview. Although [...]
