Five years ago I tasted a snow cone. Not just any snow cone, but one from Jerry’s Sno Cones in Memphis, TN. All I can say is it changed my life.

I must confess it wasn’t an earth-shattering change like meeting that special someone or embarking on a new career, but it did completely change how I eat and think of snow cones.

Growing up in a small rural community in the South, my experience with snow cones was rather straightforward. You placed shaved ice in a small paper cone and drenched it with a favored, sugary syrup concoction. Snow cones were staples at the baseball fields, drive-in and county fair. In the version I first knew them, they still are. I recall grape, cherry and strawberry being the most popular favors.

Then my children introduced me to a Jerry’s Sno Cone and I’ve never looked back.

Regular and Supreme from Jerry’s Sno Cones in Memphis, TN

Sure, you can get a “regular” in over 70 flavors at Jerry’s, but it’s the “supreme” that is the most popular. Simply put, it a sno cone with soft ice cream infused in the bottom, middle and top and it certain cools you down on a warm southern evening.

With all the business Jerry’s Sno Cones does you would think they were located on a piece of prime retail space on Poplar Avenue in Memphis. But they’re not.

Jerry’s Sno Cones (Washington Post/2014)

Jerry’s is located in an older, working class neighborhood of North Memphis known as Berclair.

Back in the depression (that’s the one in the 1930’s, not the one in 2010), the location was a Sinclair gas station and the owner served sno cones to the kids while he serviced their parent’s cars. After the station closed in the 1960’s, new owners opened a sno cone shack and car wash. When a scene for the movie, Great Balls of Fire about Jerry Lee Lewis was filmed in Memphis with Jerry’s as a backdrop, the floodgates opened and people started coming from everywhere.

Lines on sticky Memphis evenings can produce 20-30 minute wait times but I’ve never once heard anyone complain. Some things are worth the wait and a supreme sno cone from Jerry’s is one of those “things.” If you hungry for burgers and other stuff like dipped cheesecake, well, you can order those too.

In similar fashion to Gus’s World Famous Fried Chicken, Jerry’s Sno Cones is finally branching out and is building at second location on Germantown Parkway, in Cordova, an area of East Memphis that will definitely give the area a retail boost.

But before Jerry’s constructs its 100th location somewhere in China, I recommend you visit the original location (and only one to date) at 1657 Wells Station Road in Memphis, TN. I recommend ordering Watermelon.